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2021 Kantar Taiwan & LifePoints COVID-19 Impact Report

Taiwanese are worried about vaccine, economy, and health the most per COVID-19. The pessimistic attitude toward the future recovery might cause conservative consumption.  

COVID-19 has impacted Taiwanese’s daily life seriously since mid-May. Up to 6/16, Taiwan has accumulated over 13K+ infected cases and over 400 deaths. According to the survey conducted by Kantar Insights on LifePoints online panel during 5/21-6/1, 95% of the Taiwanese felt worried about the COVID-19 pandemic, particularly 43% felt “very worried”, significantly higher than 30% during the first outbreak in 2020 March and 10% during 2020 October when the pandemic was temporarily alleviated.