The 2021 Kantar BrandZ Most Valuable South African Brands launched in a jampacked virtual session on 1 September. Industry experts shared how to build strong brands and engineer for growth in 2021 and beyond.
- Watch the launch on-demand here
- Read the full report here
- See presentations available for download below
The prelaunch to the 2021 Kantar BrandZ Most Valuable South African Brands
We reflect on SA’s most valuable brands from 2018 to date and share highlights from the 2020 report and what the top brands have been up to in the last year.
The presentations
Graham Staplehurst, Director, Kantar BrandZ spoke of highlights from the Global Kantar BrandZ 2021 Most Valuable Brands Report and how technology-enabled brands have shown growth and resilience.
Natalie Otte, Chief Client Officer, SA, and Stina Van Rooyen, Head of Brand SA, Insights Division, Kantar, unpacked the key learnings and insights from Kantar BrandZ South Africa and chat with some of our most valuable brands about the secrets of their success.
Ndeye Diagne, Afro-enthusiast and Managing Director West Africa, Insights Division unpacked all you need to know to better anticipate and win in Africa. With hot-off-the-press insights and trends from the 2021 Africa Life study, which now includes South Africa for the first time, Ndeye shares provocative thinking and new ideas about the next shifts, insights into Africa’s people, and fresh perspectives to help your business deliver profitable growth on the continent.
Nigel Hollis, Brand Marketing Consultant spoke of how drawing on the latest learnings from neuroscience, Nigel explores how brand memories help guide future purchase behaviour and explains how meaning, difference and salience combine to drive brand growth. He highlights the importance of building brand exposure and delivering a great experience to drive sustained sales momentum.
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Kantar BrandZ, what it’s all about?
Kantar BrandZ is the world’s largest brand equity study that combines financial and market data with primary research data from consumers on their views about brands and has over the last 16 years, surveyed more than 3.9 million consumers in 51 markets on 18,500 brands in 512 categories. It reveals the power of the brand in the mind of the consumer that creates predisposition to buy, and most importantly, validates a positive correlation with better sales performance.
Download more information here